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How to use social media to host donor drives in COVID-19?
My son was diagnosed with AML Leukemia in 2012, and had two bone marrow transplants in 2012 and 2013. My daughter was also diagnosed with AML Leukemia in 2020. This time, she can’t find a matching bone marrow donor because the chance of finding a matching donor is only 40% for Asian Americans, compared to 77% for White Americans. My wife and I started to launch donor drives. Due to COVID-19, on-site donor drives have been greatly affected. We started to contact national donor registry institutes such as be-the-match to host both online and onsite donor drives. To attract as many volunteers as possible, we started to explore how to best utilize social networks. We set up donor4Lillian accounts in Twitter, FaceBook, Tumblr, YouTube (LillianChannel6), TikTok and Instagram. Different social network apps have different tricks, rules, and strategies. In this blog, I want to share with you what we came to realize that helps improve the impact of social network advocacy.
- Twitter
Twitter is probably my favorite social media app among all others. It is easy to use, unlike FaceBook which can be over-complicated sometimes, and easy to advocate as you can easily connect to and get attention from many charity groups like LLS (Leukemia and Lymphoma Society) and celebrities, which are very important for improving the impact of your post and thus attract more…
